This week Bactiguard exhibited at Arab Health, the largest healthcare exhibition and medical congress in the Middle East and the second largest in the world. Arab Health gathers more than 4000 exhibitors from 70 countries and about 90000 visitors in Dubai every year, showcasing the latest innovations and medical services. Arab Health plays an important role for healthcare professionals throughout the Middle East, Africa and Asia and offers great opportunities for meetings and global networking.
The Middle East is one of our most important markets with significant future potential. But Arab Health is not only for the Middle East. It is an important international arena where we meet our current partners and establish new contacts with healthcare professionals who are eager to join us in our mission of reducing healthcare associated infections around the world, says Johan Rugfelt CEO.
Bactiguard has been exhibiting eight years in a row and attracted a lot of attention in our own booth.
On Tuesday 27 January, a seminar on promoting international collaboration and investments in the healthcare sector was held, in the presence of Swedish State Secretary Agneta Karlsson and Iraq’s Deputy Minister of Health for Technical Affairs Dr. Sattar Jabbar. The Deputy Minister led a delegation including members of the Ministry of Health, its purchasing organization Khimadiya and specialist doctors. Bactiguard participated in the seminar and shared our experience of doing business in Iraq.
In connection with Arab Health, a Sales & Marketing conference was held for the global Bactiguard Sales & Marketing team.