Bactiguard partners with Mediplast, a medical device company and healthcare supplier in the Nordic region, for sales and distribution in Sweden, Norway and Denmark. By using the Mediplast sales force, the Swedish healthcare providers can be covered more efficiently. At the same time, the collaboration provides a platform for launching the BIP portfolio in Norway and Denmark, markets where Bactiguard is not present today.
“In the past couple of years, we have successfully established agreements with the largest Swedish county councils, and currently cover 70% of the Swedish population. This provides a great platform for penetrating the market more efficiently, by partnering with Mediplast and using their extensive sales force. Mediplast already has a strong market presence in our key customer segments; intensive care, surgery and urology and their products complement our product portfolio. We also get access to both Denmark and Norway, so this partnership will be very beneficial for both parties”, says Christian Kinch, CEO at Bactiguard.
“We are very proud that Bactiguard has chosen us as their partner in Scandinavia and especially for the important home market. We believe that Bactiguard is in a very exciting phase, where a great deal of work has been done in recent years with the tender processes in Sweden, and we will continue to build on that platform. For us, sales of Bactiguard products will both strengthen our market position and contribute to our goal of providing effective and safe care,” says Johan Bongstorp, CEO at Mediplast.
The partnership is based on an exclusive distribution agreement covering Sweden, Norway and Denmark for the entire Bactiguard infection prevention portfolio, which includes products for the urinary tract, blood stream and respiratory tract.
For more information, please contact:
Cecilia Edström, CFO, Bactiguard, Mobile: +46 72 226 23 28
Johan Bongstorp, CEO Mediplast AB, Mobile: +46 70 298 68 61